Many big names from the regional fashion industry will descend on Abu Dhabi for the inaugural 'Abu Dhabi Fashion Week' to be held at the Emirates Palace Hotel from March 15 to 18.

This event will reinforce Abu Dhabi’s fast-growing status as a ‘City of Fashion' – a status which will be endorsed by the presence of Missoni and Emilio Pucci alongside those of the top designers from across Arabia including Rabih Kayrouz (Lebanon), Aisha Desmal (UAE) and Amina Al Jassim (Saudi Arabia) during the event, said the organisers.

The inaugural Abu Dhabi Fashion Week will have the eyes of the global fashion industry firmly focused on it, with buyers and representatives of leading regional and international brands, retailers, fashion magazines and media expected to attend it.

Guests include: Vittorio Missoni, Albino D’Amato, Laudomia Pucci, Maria Luisa Trussardi, and Giuseppe Rossi (Calvin Klein).  Regional and international buyers are also flying in, including those from Neiman Marcus, Saks Fifth Avenue (US and KSA), along with key opinion makers from the fashion world such as the editors-in-chief of Vogue and of Elle magazines. 

The Italian delegation will be led by president of Camera Nazionale della Moda Italiana Mario Boselli.

Top international runway models, hair and make-up technicians and fashion stylists are also being flown in to Abu Dhabi to this world-class festival of fashion.

Sponsored by Aldar, Mubadala, Etihad and Emirates Palace, the four-day event is the result of an alliance between Maven and Camera Nazionale della Moda Italiana (the organisers of Milan Fashion Week) and is one of the initiatives being taken by Maven in Abu Dhabi to create a new value added hub for the fashion industry in the region.

It is a glamorous, business driven international event that is rapidly becoming a key focus point for the regional fashion industry. 

“The work of Aldar is summed up by the phrase ‘Building the Nation’ and most of what we do is focused on creating world-class property developments such as Al Raha Beach and the Central Market,' said director of sales for Aldar, the foundation sponsor for the event, James Khazaei.

'But we also seek to support other initiatives, like the Abu Dhabi Fashion Week, that share our vision and ambition for the future of Abu Dhabi,” Khazaei added.- TradeArabia News Service