The Abu Dhabi Future Energy Company, Masdar has signed up as the exclusive sponsor of CNN International's newest monthly environmental series, ‘Earth’s Frontiers’, which launched on February 25.

As CNN seeks to set the agenda for moving the sustainability debate forward, the multi-platform advertising campaign extends the Masdar brand footprint, with their first international programme sponsorship, connecting with CNN’s audience of opinion leaders on air, online, in print and through a series of global debates.

“This advertising campaign is a turn-key international media solution, on every platform and we look forward to seeing the Masdar brand connect with CNN’s high profile audiences – so many of whom have a huge interest in sustainability and the economics of future energy,” said Rani R Raad, senior VP Advertising Sales, CNN International.

“Masdar is committed to finding viable solutions to the world’s future energy challenges, which is why we are delighted to partner with CNN's new 'Earth's Frontiers' series,” said Wadi Ahmed, director of Marketing & Corporate Communications, Masdar.

“These cutting edge programmes will not only serve to educate viewers but will also help to raise the profile of the challenges that the world faces in relation to  global resources, helping to push these issues to the forefront of political and media consciousness.”

‘Earth’s Frontiers’ bridges the gap between science fiction and the reality of managing the planet’s finite resources.-TradeArabia News Service