Dolby Laboratories will launch its next-generation 3D glasses at the upcoming CinemaCon 2011, to be held in Las Vegas from March 28 to 31.

Designed with Dolby’s 3D technical know-how, the expertise of a leading eyewear design company, and 3M’s new multilayer optical film lenses, the glasses are compatible with Dolby 3D Digital Cinema systems currently installed.

“With the newly designed Dolby 3D glasses, we look to maintain the premium quality visual performance that Hollywood has come to expect from Dolby 3D, while providing a more comfortable fit for cinemagoers and a lower price point for exhibitors,” said Matt Cuson, senior marketing director, Cinema, Dolby Laboratories.

“The next-generation Dolby 3D glasses strike the perfect balance between style and performance and are designed to be used repeatedly, bringing per-ticket costs well below disposable single-use 3D glasses.”

The new glasses are currently available at a list price of $12.00 or lower when purchased with a Dolby 3D bundle. Dolby also plans to make children-sized glasses available next quarter.

New Technology Increases Performance
•         Dolby has partnered with 3M to develop a new multilayer optical film lens that greatly reduces the weight of the glasses, increasing comfort while providing the excellent optical performance moviegoers expect from Dolby 3D. 
•         A more robust mechanical design, the new nylon frame features wide side temples and a shelf along the top edge of the frames, which help prevent extraneous light from entering the glasses, reducing internal lens reflections.-TradeArabia News Service