UAE Exchange and Unicef have announced a new partnership to promote the cause of underprivileged children.

In this partnership, the leading global remittance and foreign exchange brand will donate to Unicef Dh0.10 for each remittance transaction done through UAE Exchange branches in the UAE during the holy month of Ramadan.

"A child's smile is priceless and this Ramadan, customers of UAE Exchange have the opportunity to bring more smiles to underprivileged children," said Y Sudhir Kumar Shetty, chief operating officer, Global Operations, UAE Exchange.

"We are always in the forefront for any humanitarian cause. In line with our CSR vision, we have always partnered with like-minded organisations. We are now proud to partner with Unicef for the cause of the citizens of tomorrow. We are sure this noble initiative, in the holy month of Ramadan, will receive overwhelming response from our loyal customers. Our strong and wide network of branches across the UAE is leveraged for optimum effectiveness of such causes."

"We are delighted to add UAE Exchange to our list of committed partners and supporters," said Ibrahim El-Ziq, Unicef representative to the Gulf Area Office. "Throughout the world, Unicef works to bring health, education and protection to all children - a mission that exceeds the capacity of any single organisation and requires commitment from all those who share our respect for children's rights."- TradeArabia News Service