A 24 per cent increase in advertising spend in the region over 2009 to SR51.4 billion ($13.7 billion) in 2010 is driving huge demand for printing, packaging and graphics services, said the organisers of an upcoming printing exhibition in Riyadh.

The 10th edition of International Packaging, Printing, Sign and Graphics (PPSG) Technologies Exhibition, will be held from November 28 to December 1 at the Riyadh International Convention & Exhibition Centre.

Saudi advertising expenditure rose six per cent in 2010 compared to a four per cent slide in 2009 and is expected to gain further momentum this year.

Saudi Arabia’s commercial printing market alone is estimated to be worth over SR1.38 billion, thus requiring more efficient and advanced equipment and services to meet expanding industry demands.

Saudi PPSG will showcase the latest technologies and solutions for the KSA’s growing printing, packaging, signage and graphics requirements.

“Reenergized advertising spend in the Middle East is driving huge demand in various printing products and services,” said Kamil Al Jawhari, project manager of Saudi PPSG at Riyadh Exhibitions Company.

“In Saudi Arabia we are seeing bigger investments in machinery and technology to keep pace with the evolving needs of business and individual customers. Saudi PPSG aims to bring in solutions that can help printing, packaging, signage and graphics companies streamline their operations and costs, while delivering the highest levels of quality to a very demanding local market,” he added.

Saudi PPSG is a bi-annual platform that draws in exhibitors and visitors from Europe, Asia, the Middle East and Africa.

The latest edition will run concurrently with Saudi Plas 2011 and Saudi Petrochem 2011 – the 10th International Plastics and Petrochemicals Trade Fair, and will cover in-house graphics, production, manufacturing and custom fabrication. It will showcase several new formats and cross-media concepts and provide a global industry perspective. – TradeArabia News Service