Al-Futtaim launches Lexus hybrid
Dubai, March 15, 2011
Al-Futtaim Motors, the exclusive distributor for Lexus, has launched the region’s first luxury compact hybrid vehicle in Dubai.
The launch event for the new compact Lexus CT 200h was held amid a display of 3D projection mapping techniques at The Walk, Jumeirah Beach Residence, a statement said.
Against a pumping soundtrack, the urban hybrid transformed into an energetic display of life-like dynamic Sport and relaxing Eco driving modes through a fusion of urban graphic and flowing backdrops, a statement said.
Between shows, members of the public participated in a ‘show your energy’ live art gallery by swiping glow sticks through the air and the resulting long exposure images were immediately captured and displayed in large format, it added.
“The ground-breaking use of projection mapping has produced an incredible piece of work that reinforces Lexus’ technology leadership and communicates a new youthful focus of the brand,” said Saud Abbasi, general manager, Lexus, Al-Futtaim Motors.
“The launch of the Lexus CT 200h is particularly important because it makes hybrid so much more accessible. Its attitude and driving dynamic communicates a youthful, fun to drive appeal unlike any other Lexus. Symbolizing urban, luxury living, this intelligent vehicle will attract new customers to the brand,” he added.
“The Lexus CT 200h offers all the luxury hallmarks of the Lexus brand, coupled with an advanced technology that as yet, no one else can offer. This unique positioning within the marketplace will suit those that are interested in uncompromised performance and luxury, while putting value on doing the right thing,” Abbasi concluded. – TradeArabia News Service