Japan-based Fujitsu Ten, a leading automotive electronics developer, has launched a new view processor for improving visibility in vehicle-mounted displays when exposed to direct sunlight.

The new Vivid View Processor 3 (VVP3), the world's first LSI (large scale integration), also reduces power consumption at the same time, a company statement said.

Development was pursued together with Fujitsu Semiconductor Limited and Fujitsu Laboratories.

With VVP3 LSI, Fujitsu Ten has added the newly developed "color correction in direct sunlight" function to the "sharp, clear, vivid" features provided by VVP1 in 2007 and the "improved visibility with vehicle mounted cameras (front and rear)" of VVP2 in 2009.

This new LSI will come standard in all new car navigation system products from Fujitsu Ten, the statement said.

Displays mounted on car dashboards are often exposed to direct sunlight. The sunlight reflected from the display dramatically reduces the visibility of the screen, causing it to appear washed out and making dark (low tone, low saturation) areas in particular difficult to distinguish.

Sunlight often shines directly on car navigation displays, making it hard to check navigation maps or rear camera images.

VVP3 mounted displays provide safety and confidence, for a comfortable driving environment, the statement said. Energy conservation is also an important issue for vehicle-mounted devices, in order to preserve the global environment.

During the development of VVP3, Fujitsu Ten focused on reducing power consumption in the LED backlight which consumes 2/3 of all power to the display, while also improving visibility, according to the statement. – TradeArabia News Service