Jaguar Land Rover launches pre-owned programme
Amman, March 4, 2014
Jaguar Land Rover (JLR) Mena has launched two dedicated and certified pre-owned vehicles programmes across its key dealer network in the region.
Mahmoudia Motors, the official dealer of the Jaguar Land Rover brand in Jordan, is set to join other GCC markets in launching the ‘Jaguar Approved’ and ‘Land Rover Approved’ programmes, said a statement.
The Levant and North Africa region will follow suit later in the year to provide a comprehensive pre-owned platform for Jaguar Land Rover across the Mena region, it said.
A vehicle search function has been integrated within the dealers' website to offer prospective buyers a quick and easy navigation tool to select pre-owned cars from their nearest showroom.
The website gives detailed specifications, vehicle prices, as well as a comprehensive selection of interior and exterior imagery for all Jaguar Land Rover Approved vehicles. Other options include dealer location, local currency selection, send an enquiry, and request a test drive or finance quote from Jaguar Land Rover Dealers across the region.
All pre-owned vehicles will undergo a rigorous multi-point vehicle inspection by qualified Jaguar Land Rover technicians, which will include mechanical, bodywork, interior and electrical inspections, as well as a full road-test, after which any irregularities are rectified with genuine Jaguar and Land Rover manufacturer parts, said the statement.
This documented process is shared with all prospective customers in the form of a signed certificate and completed multi-point check list confirming quality standards, along with a minimum 12-month warranty, 12-month roadside assistance package and a full service history, it added.
Richard Gouverneur, business development director for JLR Mena, said: “Jaguar Land Rover has gone from strength to strength in this region with continued year on year growth in the new car segment. The pre-owned car industry is a growing business with greater demand from consumers for guaranteed quality and excellent customer service standards.
“With ‘Approved,’ we worked with our global teams and regional dealers to ensure we have a certified, reliable customer focused programme that delivers a guaranteed standard of product excellence and increased consumer confidence.”
Abdimajid Haithar, general manager of Mahmoudia, said: “We are excited to have joined the ‘Approved’ programme which will enable us to provide customers with the chance to purchase pre-owned Jaguar and Land Rover vehicles that are fully inspected and certified.” - TradeArabia News Service