Philips has launched its new LCD flat TV featuring LED backlighting, which has won the European Eisa award for technology.

Winner of the Eisa ‘European LCD-TV 2008- 2009’ award, the 42” 42PFL9803 FlatTV equipped with LED backlighting technology delivers levels of contrast and motion smoothness never achieved by an LCD before, according to a statement.

In its official citation, the Eisa judging panel stated, “The new 42PFL9803 solves two of the most critical challenges in current LCD TV technology: black level and motion blur. Thanks to its genius LED backlight, featuring 2D Dimming control over 128 individual areas, the 42PFL9803’s black level can now compete with the best plasma TV sets.

“The clear LCD 100Hz technology, meanwhile, reproduces crystal-pure images that are also naturally fluid thanks to Philips’ extremely sophisticated motion compensation algorithm. The picture-sensitive Ambilight is another smart feature exclusive to Philips.”

Vincenzo Ventricelli, director customer marketing, Middle East & Africa, Philips consumer lifestyle, said: “The new Philips LED backlighting technology is a true milestone in the ongoing evolution of our FlatTV range. It also features the latest generation perfect pixel HD engine and the immersive Ambilight spectra system.

“All these elements have been combined into a sleek design to make this the must-have purchase for consumers who demand breathtaking picture quality.”

Philips LED Backlight priced for Dh15,499 ($4,200) and is available in premium electronics outlets and distributors showrooms, said the statement. – TradeArabia News Service