The Redtag Group, a chain of value fashion and home stores, is set to open its second store in Sharjah, which will also mark its 10th outlet in the UAE.

The group is reopening its existing Jamil Fashions store as Redtag at Qasimiya Street in Sharjah on February 23.

Ernest J Hosking, CEO of the Redtag Group, said: “This marks our presence and growth in yet another Emirate apart from Dubai to establish ourselves as a value fashion retailer in the UAE. Our aim is to continue to build the Redtag brand in the UAE in 2011 as the brand has already established its presence firmly in Saudi Arabia and Kuwait.”

“The opening of the second Redtag store in Sharjah marks our expansion in the UAE. Shoppers visiting the Redtag store at Qasimiya Street can expect good quality fashion wear at affordable prices as well as new collections in-store regularly and frequently,” he added.

Riaan Albertyn, Redtag stylist, said: "The opening of our second store in Sharjah clearly shows us that the customers are voting for the latest fashion at the best value.”

“The new early summer collections, which will be available at Qasimiya Street, promises to entice. The main concept behind summer is the Desire to be Different. Bold and bright colours replace the classical black.”

“Turquoise, fuschia pink to apple green and shades of blue will be the best colours to focus on this season. The seasons' key items are also available in our fashion collections. All our key items have been updated with the latest fashion trends. Just visit Redtag and be different,” he concluded.

In the UAE, Redtag comprises of three stores in Dubai, three in Abu Dhabi, one in Al Ain, two in Sharjah and one in Ajman. – TradeArabia News Service