Al Khayyat Investments, a leading Dubai-based conglomerate, has opened the first Petit Bateau boutique store in Dubai Mall, following a UAE franchise agreement with the French brand.

The agreement marks a major expansion of the brand into the UAE with several more stores planned to be opened in the near future.

Laurent Cabioch, general manager of Fashion & Lifestyle at Al Khayyat Investments, said: “We are extremely delighted to open this flagship store for Petit Bateau in Dubai Mall. This brand is incredibly popular and internationally appealing; therefore we are pleased to bring it closer to our consumers here in the UAE.”

“Our research reveals that this brand has always stood out because of its creativity and quality. It was founded in 1893 and continues to invent timeless and comfortable clothes for children and grown-ups alike. We are very much looking forward to a powerful partnership.”

The Petit Bateau ranges focuses on children, from newborn to 12 years of age, with a growing selection for teenagers and adults. This iconic label for trousers and T-shirts reflects an ‘ageless’ style, suiting babies, children and adults, a statement said.

“The flagship Dubai Mall boutique presents the full Petit Bateau collection for babies, children and women,” Cabioch added.

Petit Bateau offers a variety of designs and colours for newborns, toddlers and juniors, with a wide array of outfit combinations, such as long sleeve tops with classic trousers or lightweight dresses and cardigans, available at the newly opened store.

“Petit Bateau is well known today in Europe, the US, and Asia. Many generations will have worn Petit Bateau or bought items for their children over the years,” said Enrico Ruffa, Petit Bateau International.

“Consistent high quality coupled with classic French styling has made Petit Bateau unique in its sector today. We are proud to associate the brand with such a reliable partner as Al Khayyat Investments in the UAE. This strategic agreement we have with them underlines the truly international appeal of the brand and we are very optimistic about the brand’s future success in the region,” Ruffa added. – TradeArabia News Service