The Gitex Shopper Spring 2014 which drew to a close recently recorded sales of Dh101 million ($27.5 million).

 

Power retailers and the world’s leading brands reported strong sales across the board, with smart phones, laptops and tablets, LED and UHD TVs, and DSLR cameras among the best performing categories, said a statement.

 

Trixie LohMirmand, senior vice president, Dubai World Trade Centre, organiser of Gitex, said: “Now in its second edition, the hotly anticipated Gitex Shopper Spring has cemented its position as the region’s biggest consumer IT and electronics retail show. Strong consumer anticipation combined with excellent product offers has generated fantastic sales for exhibitors.

 

“A number of the power retailers increased their space at this year’s show and several leading brands joined for the first time. Our new Experience Zones also enabled visitors to test the latest products, compare performance and options before purchasing.”

 

Ashish Panjabi, COO of Jacky’s Electronics, said: “Our participation this year has exceeded our expectations; we recorded an increase of 10 per cent in sales up from last year. We observed that the majority of customers opted for products that offer more value, with a preference shift towards purchasing bigger and more expensive products such as mid-to-high end smartphones, laptops, televisions and tablets.  

 

Neelesh Bhatnagar, CEO of Emax, said: “Gitex Shopper Spring has once again demonstrated its worth as a key platform for the industry and a strong consumer trend indicator. Emax sales grew by 22 per cent, with smartphones amounting for nearly 70 per cent of the growth. Top sellers in the smartphone category were Samsung S5, iPhone 5S, HTC ONE M8 & Samsung Note 3. TVs also had strong performance with sales jumping by almost 50 per cent.”

 

Other renowned brands that showcased their latest products and witnessed increased sales included Lenovo and Blackberry.

 

Mark Ataya of first time exhibitor Western Leaf Electronics, said: “This is our first year participating at Gitex Shopper and we are delighted with our achievement. Our sales exceeded our targets by 200 per cent with more than a quarter million dirhams in sales during the four days.”

 

Recognising the importance of the key regional platform, power retailers and the world’s leading brands have confirmed their participation at Gitex Shopper 2014 which will take place from September 27 to October 4 at the Dubai World Trade Centre. - TradeArabia News Service