Emirates, the official airline of the 2010 Arabian Travel Market (ATM), a leading travel and tourism exhibition, will feature its rotating 9.5-metre high Emirates Globe at the event.

The Arabian Travel Market will be held from May 4 to 7 at the Dubai International Convention and Exhibition Centre.

The Emirates Globe will also house private business meetings in conference rooms, while the top floor of the stand – which has full catering facilities – has a large VIP area and majlis for hosting guests.

An array of audio and visual displays – including three high definition films - will support the key features of the exhibit, which took creative and technical professionals 22,000 hours to complete.

Showcasing some of the Emirates Group’s new developments, the Emirates
Globe will include three zones, one devoted to Al Maha Desert Resort & Spa; another to its sister conservation-based destination, the recently opened Wolgan Valley Resort & Spa in Australia which is also managed by Emirates Hotels & Resorts; while the third area will focus on Emirates airline’s products and services.

As Emirates marks 17 years as a supporter of ATM, the colossal structure with a circumference of 65 metres has been rejuvenated with some exciting new features for 2010 – a year in which the airline has already confirmed the addition of six new routes to its network of more than 100 destinations.

“Emirates has emerged from a challenging period a leaner and stronger operation and - as we focus on expanding our network with new routes - we see ATM as a tremendous opportunity to raise awareness of these destinations,” said Richard Vaughan – Emirates’ divisional senior vice president, commercial operations worldwide.

“As an official tour operator of the 2010 FIFA World Cup, we will be promoting our seamless travel packages to South Africa – which include flights, accommodation, ground transportation and match tickets,” he added.

“ATM brings together key industry figures from six continents and it is important that Emirates plays a role in the meetings, business, seminars, networking and relationship building that the ATM is renowned for,” Vaughan continued.

“The Emirates Globe has been meticulously constructed to reflect Emirates’ commitment to quality, world-class service and innovation, and will continue to be a standout exhibit at ATM,” he concluded. – TradeArabia News Service