Etihad Airways has announced that it will feature Masdar City, one of the world’s most sustainable cities, as part of its new ‘Essential Abu Dhabi’ on-line travel guide.

www.essentialabudhabi.com is designed to provide business and leisure travellers with important information regarding the emirate as a destination.

“Masdar has made significant progress, reflecting the government’s commitment to clean energy and economic diversification. Business and leisure travellers worldwide will be interested in this important story and we are pleased to help promote this organisation and the values it stands for to visitors in Abu Dhabi,” stated James Hogan, chief executive officer of Etihad Airways.

“Masdar City is open to the public to experience. We encourage visitors to see how future cities will be built and managed,” added Dr Sultan Al Jaber, CEO of Masdar.

The Masdar City site currently hosts six buildings including research laboratories, classrooms and residential space that are completed and operational. There are also restaurants, banking services, an organic supermarket and other innovations at the site.  The exciting Personal Rapid Transit (PRT) system is popular as it offers a potential glimpse into the future of transportation.

Designed to enhance Abu Dhabi’s place as a top tourism and ‘meetings incentives conferences and exhibitions’ (MICE) destination, the campaign features a dedicated website – essentialabudhabi.com – backed with brochures featuring the exclusive offers on board all Etihad aircraft.

Hotels, tour operators, dining outlets, shops, adventure parks, cultural attractions and sports facilities are providing a range of offers to entice tourists and business travellers, to spend time in Abu Dhabi with a wide range of fantastic discount offers and deals.

The program is supported with an international marketing campaign as well as being promoted through partner outlets and sales channels.-TradeArabia News Service