Bahrain-headquartered Sabre Travel Network Middle East, a technology company serving travel suppliers and agencies, has signed an agreement with Dahlan Travels (Dahlan), one of the largest travel agencies in Jordan.

The agreement will see Dahlan travel agents use Sabre Red platform to help increase revenue and offer value-added services to its customers.

"Jordan is an important market for us in the Levant region and we are committed to developing relationships and growing with agencies in the country," said Sabre Middle East chief executive Daniel Naoumovitch.

"Signing with a prestigious agent like Dahlan Travels reinforces our commitment here and underscores the trust Dahlan Travels has in Sabre to help them grow and be successful."

Sabre Travel Network provides technology to the travel industry and is used by agencies across the Middle East to help run their business.

Sabre operates the world's largest travel marketplace, connecting travel buyers and sellers through the Sabre global distribution system.

"We are excited about our partnership with Sabre, through which we aim to enhance our clients' experience with the best modern technologies, ultimately providing the most superior online travel booking system," said Dahlan Travels general manager Hani Dahlan.

"At a time when there are many challenges facing the market and fluent customer service is the key to success, we are optimistic that Sabre's world class products will equip us adequately to attain this goal," he added.-TradeArabia News Service