British Airways (BA) has launched new activity packs with a London 2012 Olympic theme to be given out to children on flights during the Olympic and Paralympic games.

The age-specific Skyflyers activity packs are designed for children between two and 12 years to help them pass the time. There are also dedicated children’s channels on the in-flight entertainment system, a statement said.

Paolo De Renzis, British Airways’ regional commercial manager, Middle East said: “I have three young children myself and from personal experience I know what a difference it makes if the kids are happy and content during their travels.”

“Everyone looks forward to their summer holiday, whether it be heading off to an exciting new destination, or returning home from abroad to spend time with family and friends. For some children this can be an incredible new adventure, while others will find the experience more of an ordeal.”

The key to travelling with children is preparation, she added.

Parents should spend some time speaking with their children to prepare them for the flight experience. Involve them by asking them to help pack for the holiday and plan what toys, books and clothes to take on board, De Renzis said.

British Airways invites families to board first, so take this opportunity to get the children settled in their seats, the airline statement said.

Nutritious children’s meals are available on all of British Airways’ long haul flights; however parents will need to book these 24 hours in advance, it added.

Small snacks and tasty treats will also help children pass the time. While a limited supply of baby food is carried on board, parents are encouraged to bring their own baby food and sterilised equipment. – TradeArabia News Service