UK’s flagship carrier, British Airways, has launched a new ‘Perfect Day’ app for iPhones, where customers on the move can capture and share their own ideal personalised travel guides.

It follows last year’s launch of the Perfect Days app on Facebook, which enabled hundreds of British Airways customers to share how they would spend their Perfect Days in locations around the world flown to by the airline.

The easy-to-use app includes creating reviews or ‘travel snippets’ using uploaded pictures and a short description, which are tagged to their exact location on Google maps as a 24-hour recommendation.

Each itinerary can be quickly saved, edited and shared as a complete Perfect Day with friends, or  other travellers, on Facebook or the iPhone app, when they choose, a statement from the airline said.

The app contains a Top Perfect Days feature to inspire anyone in each destination. These include Perfect Day’s with the most ‘likes’, such as A Family Day in Berlin, A Cycling Tour of San Francisco, A Local’s Madrid, Mumbai Musts, Secret Rome, and Paloma Faith’s New York.

The app also includes a ‘Meet Me’ function, allowing users to ‘pin’ and SMS an exact location to meet, making it easier for friends to quickly find the location if they’re in an unfamiliar city or destination.

Richard Bowden, British Airways’ digital marketing innovation manager, said: “We’ve taken the Perfect Days social media service a step further by providing an intuitive smartphone app enabling customers to instantly view, capture and share their insider knowledge and travel trips about their favourite places, while they’re in-destination.”

“Creating an iPhone app that's integrated with Facebook, ensures creating a Perfect Day is easy and irresistible to share with friends and inspire fellow travellers.”

Conscious of the cost of using apps while overseas, the free to download iPhone app has been cleverly configured so it can be edited, saved and used offline, and only uploaded to Facebook when customers want, the statement said.

Among the places customers can personalise with their own Perfect Days so far are Berlin, San Francisco, New York, Rome, Florida, the UK and the Caribbean.

Over the next five years British Airways will invest more than £5bn in new aircraft, technology and services to help deliver better customer service. – TradeArabia News Service