Mandarin Oriental Hotel Group has announced the launch of its new Arabic experiential website mandarinoriental.ae that encourages visitors to spend more time interacting with the brand online and promises a totally immersive experience for Arabic speakers.

With right to left reading navigation, fantastic photography and rich, descriptive, informative content, the site showcases the Group’s innovative architecture and design, spacious rooms and suites and award-winning dining and spa facilities, said a statement from the hospitality group.

Mandarin Oriental boasts of 44 hotels representing over 11,000 rooms in 27 countries, with 19 in Asia, 12 in The Americas and 13 in Europe, Middle East and North Africa region.

In addition, the Group operates, or has under development, 14 Residences at Mandarin Oriental connected to its properties.

In true Mandarin Oriental style, the website also offers guests the chance to personalise their stay, by creating an integrated guest profile. This allows guest preferences to be shared across all hotels in the Group, offering a seamless experience with every Mandarin Oriental stay.

The online booking process has also been enhanced, with the ability to easily view and compare rooms and rates, said the statement.

More importantly, the Group promises that rates offered online are the best available anywhere. If a better rate can be found it will not only be matched, but guests will benefit from a further 10 per cent reduction, it added.

Visitors can also view insider concierge tips and the Group’s online magazine, Destination MO for further insights into Mandarin Oriental locations in English. In addition, fans of Mandarin Oriental will be pleased to see more video content on the Group’s celebrity fans, together with full social media connectivity.

The Arabic site can be viewed on desktops and tablets alike, and pages or photos can be shared in real-time with others online and via social media platforms.

Currently the Arabic website features 16 hotels of the Group’s hotels and the full portfolio was already available to view online since 30th June, 2013.

“Mandarin Oriental is renowned for providing award-winning, legendary service at each of our hotels, which we can now extend to our Arabic guests online,” said Michael Hobson, the chief marketing officer.

“The new site has not only been designed to tempt our Arabic visitors to spend more time engaging with our brand and our range of unique hotels, but by providing a simple and effective booking tool together with the comfort of our online ‘Best Available Rate’ promise, we also aim to offer the same delightful experience and intuitive service online as we do elsewhere,” he added.-TradeArabia News Service