Muscat Finance Company, a leading financial services provider in the Sultanate, has officially unveiled its new corporate identity with significant changes as part of its 25th anniversary celebrations.

The new logo, embodies the dynamic spirit of the company that has pioneered the concept of Hire Purchase, Equipment leasing and Debt Factoring in the Sultanate, the company said in a statement.

Over the past two decades it has fulfilled the dreams and aspirations of many families and businesses, it added.

A new tag line – ‘Enabling Dreams’ – eloquently summarises the continued promise of being an experienced and professional financial facilitator.

Speaking at the unveiling of the new logo, Faisal M Al Yousef, chairman of the board said, “This is an evolution from the distinctive form of our existing logo and bears testimony to our pioneering status, consistency, dynamism, customer focus, improved products and the innovation that differentiates us in this industry."

"Our brand promise of  ‘Enabling Dreams’ is a simple yet evocative phrase that captures our proactive role in the improvement of lifestyle of local families as well as helping small business and enterprises to develop and compete in business environment of Oman,” he stated.

Ajit Engineer, CEO of Muscat Finance said, "In keeping with our task of building on existing strengths, we worked with the powerful triangular shape by treating it with contemporary styling. The new Muscat Finance logo uses the combination of green and gold colours that symbolise opportunity and prosperity."

"However, a new dimension is added by a fresh green that has been introduced to signal entrepreneurship and new opportunities - a significant market trend in recent times," he explained.

The triangle shape though treated two dimensionally appears three dimensional at the apex. The gold has been interpreted in dual tone creating an effective pinnacle to the triangle, said Ajit.

"The fresh palette of colours introduced in simple colour blocks makes the logo distinctive, contemporary and elegant. The company’s website will soon include the new brand identity and MFC will change the new logo on all marketing collateral in a transition that is expected to unfold in the next few months."

"The simplicity of the colour blocks, separated by white spaces reflects openness, transparency and the willingness to innovate. The two-tone gold at the apex of the triangular shape denotes achievement and prosperity," Ajit noted.

"Today, alongside the unveiling of our new corporate identity we are also strengthening all our attributes and giving our brand a contemporary look that is more relevant for business today – much less formal, a lot more appealing, with links to our heritage and a step into our future," he added.-TradeArabia News Service