Bahrain-based Arab Financial Services (AFS), a regional payment card processor and a subsidiary of Arab Banking Corporation, has launched a new online loyalty programme solution in association with Infinia Services and Solutions, a UAE-based loyalty solution provider.

All AFS partner banks can subscribe to the solution, which allows banks to offer pan-bank loyalty programmes encompassing all retail asset and liability products, said a report in the Gulf Daily News (GDN), our sister publication.

“Traditional loyalty programmes offer very limited redemption options, usually limited to a catalogue or cash back,” AFS chief executive B Chandrasekhar said.

“And more often than not, the redemption experience involves paperwork and other procedural delays. With this new online solution, the loyalty point redemption is instant,” he said.

AFS currently provides payment outsourcing services to more than 60 banks and financial institutions. - TradeArabia News Service