Emirates Central Cooling Systems Corporation (Empower), a leading district cooling services provider, has achieved 19.6 per cent reduction in district cooling consumption in August compared to the same period last year, as a result of its summer campaign ‘Set to 24°C and Save’, that commenced from the beginning of the summer. 

 

The campaign supported the environmental sustainability and strengthens the rationalisation of energy consumption in Dubai, UAE, said a statement.

 

Ahmad Bin Shafar, chief executive officer of Empower, said: “In line with the directives of HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, on the importance of preserving energy resources, and the need to educate all society segments on energy conservation, Empower continues to support the philosophy of optimum utilisation of natural resources and supports sustainable development plans to achieve His Highness’ vision.

 

“We succeeded in achieving a significant decrease in consumption of district cooling as part of our ‘Set to 24°C and Save’ campaign. The statistics shows major reduction in end-user consumption, which means the summer campaign succeeded in raising awareness among customers.”

 

“Despite the higher customers’ base we have this year compared to last year, we have succeeded in reaching to a larger segment of them during this campaign, and consolidating their commitment to use district cooling services rationally,” added Bin Shafar.

 

Since the beginning of summer period, Empower launched a large-scale campaign that will last until the end of September, considering this as a peak time of usage throughout the year in the region, said the statement.

 

The campaign included tips on how to reduce consumption bills, which will reflect on the environmental impact as well as on the customer, it said.

 

Empower supports environmental sustainability initiatives in Dubai and accounts for about 70 per cent of district cooling services in Dubai. 

 

“Our efforts aim to raising the standards of district cooling globally, by adopting the environment sustainability mechanisms in all operations. We always strive to adopt the highest green standards in developing new cooling plants. This confirms district cooling's role as the ideal alternative to conventional cooling systems as far as reducing the environmental footprint is concerned,” concluded Bin Shafar. - TradeArabia News Service