Crystal Lagoons, a multinational water innovation company and developer of the world’s top amenity, will be exhibiting for the first time at the upcoming Cityscape Jeddah, showcasing its patented technology that makes giant crystal clear lagoons a reality, while underscoring its portfolio of developments in Saudi Arabia and the wider Middle East.

A major real estate event in Saudi Arabia, Cityscape will run from November 2 to 4 at Jeddah Centre for Forums and Events.

On its inaugural show, Carlos Salas, the regional director (Middle East) at Crystal Lagoons, said: "Many developers throughout the region are looking for a point of difference, and features such as Crystal Lagoons not only add to a development's aesthetic appeal but also provide practical leisure facilities as well as being more sustainable than a golf course."
 
"Essentially, we offer a sound return on investment (ROI), because developers can charge a premium for properties overlooking or even in the proximity of our lagoons and in many instances help speed up the uptake of sales, by more than 70 per cent in some instances," stated Salas.

"With its vast desert, mountains and dramatic coastline, Saudi Arabia has the potential to become one of the most exciting real estate markets in the world, especially after committing significant investment into major infrastructure projects right across the country," he added.

The new developments are expected to include residential units comprising apartments, villas and condominiums, a range of hotels, a business park, medical facilities, a range of universities and schools, an extensive retail offering and a cultural centre.

"We have developed our patented technology and a proven business model to ultimately add significant value at a very low cost. Our ultrasonic filtration system means we use just two per cent of the energy required by conventional filtration systems, half the water of a park of the same size and 30 per cent less water than a golf course,” explained Salas.

According to him, Crystal Lagoons has also developed a new film-based evaporation technology. The cutting-edge technology lowers water-waste rates by up to 70 per cent, further enhancing Crystal Lagoons’ sustainable credentials.

Exclusively manufactured in Canada for Crystal Lagoons, the technology consists of adding a special additive to the water which spreads an invisible anti-evaporation layer on the surface of the lagoon. This additive can be used at different water temperatures and can withstand wind and rain.

"Our USPs (unique selling points) have fast-tracked our growth and expansion and we’re now able to take our technology anywhere in the world, creating an idyllic lifestyle anywhere in the world," remarked Salas.

"Furthermore, and looking to the future, we provide our partners in the Middle East and North Africa (Mena) and India with a viable, affordable long-term solution, despite climate and geographical challenges, particularly when you consider we can use any kind of water including brackish from underground aquifers, eliminating the need to use fresh water," he added.

Crystal Lagoons currently boasts over 400 projects, in various stages of development, in 60 countries worldwide. It holds two Guinness Records for the world’s largest lagoon, the first in San Alfonso del Mar, Chile and Sharm El Sheik, Egypt, which is the current world record holder at 12.2 hectares.-TradeArabia News Service