UAE-based Danube Properties has announced that 95 per cent of its Dh400-million ($109 million) Miraclz residential tower project, located at Dubai’s Arjaan neighborhood, has been sold out within a few months of its launch.

Miraclz offers a selection of 591 apartment units ranging from studio to two-bedroom apartments, where each home is fully furnished and equipped with modular furniture, where the living room turns into a bedroom with a full-sized bed at night, said a statement from Danube.

The new tower is conveniently located near the major landmarks of the city, making it an ideal location to own a home, it stated.

The announcement was made at a press conference in the presence of renowned Indian actress Sushmita Sen - who is the face of Danube Group - as well as the senior management of the company.

The company also gave updates on all the ongoing projects under the Danube Properties portfolio, including Dreamz, Glitz 1, 2 and 3, Starz, Glamz, and Miraclz.  

Announcing the project sell-out, Rizwan Sajan, the founder and chairman of Danube Group, said the construction work was progressing well on the group's seventh project.

"Today the ‘Stop Renting and Start Owning’ trend has grown immensely and we are proud to be the pioneers in affordable housing. Moreover, the launch of Miraclz was quite interesting, as it is a magnificent structure, at an excellent location and we introduced a new brand ambassador for the campaign," noted Sajan.

Sen will embody the Danube Group name throughout the Middle East and is endorsing the group’s diverse offerings and is seen as part of the various marketing collaterals.

Sajan said: "Our decision to have Sen on board with us stems from the fact that she stands for all the values, we as Danube Group stand for. She is someone who is a symbol of grace and credibility and is admired by a wide spectrum of people around the world."

The new residential complex will provide residents with a number of amenities, including retail spaces, a swimming pool with stunning water features and breathtaking city views, a fully-equipped health club with steam, sauna and massage bathtub, platform tennis court, badminton court and an amphitheatre, among others.

"We are extremely happy with the response received and looking to introduce new concepts in the affordable housing sector," he added.-TradeArabia News Service