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Kit Kat invites children to see factory

Dubai, July 28, 2011

The first Kit Kat factory in the Middle East recently invited school children aged 7-11 to explore its state-of-the-art facility in Dubai.

From the day of its opening until today an impressive 1,150 children from across the UAE have visited the creative wing of the factory – the Kit Kat Children’s Gallery.

Located in TechnoPark and officially inaugurated in December 2010, the Kit Kat factory in Dubai is Nestlé’s first new confectionery factory to be built in over a decade and the third largest Kit Kat plant worldwide.

“The gallery aims to introduce children to the world of Kit Kat and give a fascinating glimpse into the process of chocolate-making, from the sourcing of ingredients through the packaging and shipping of the finished product” said Mona Arslan, Kit Kat brand manager, Nestlé Middle East.

“In combining learning, interaction and fun, the Kit Kat® Children’s Gallery provides children a multi-layered experience that enriches their minds and broadens their horizons, all while enjoying themselves.”

During the tour, The Kit Kat character takes the children back in time through the rich 75-year history of Kit Kat, and the children familiarize themselves with Nestlé confectionary products available in the Middle East.

They are then led by a nutritionist through a section fully dedicated to nutrition education.

“Creating awareness about good nutritional and lifestyle habits right from the start is crucial as it really shapes the future of children. In this space, the kids learn to enjoy Kit Kat as part of a balanced diet and an active lifestyle,” said Karine Janho, nutritionist at Nestlé Middle East.

“The initiative, in many ways, continues Nestlé’s ongoing commitment to promote good nutrition and healthy living in a manner that is fun, engaging and interactive.”

The tour is filled with games such as the 3D plexi food pyramid, the ship game, and motion sensor physical activity games. – TradeArabia News Service




Tags: Dubai | factory | Kit Kat | nestle | Children’s Gallery |

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