GSK Consumer Healthcare Middle East won the honours for home the toothpaste product of the year at the recent 2014 Gulf Awards in Abu Dhabi for its Sensodyne Complete Protection brand.

This is the second year running that Sensodyne has received the award. Offering a mixture of sensitivity relief as well as a comprehensive paste solution, Complete Protection offers seven specially designed benefits, all derived through advanced scientific research, a statement said.

Wael Kaskas, marketing director, GSK Consumer Healthcare, Middle East, said: “I cannot possibly overstate how important this award is. Our consumers are our most important stakeholders, and ensuring that they receive the best possible products is central to our broader Consumer First approach. It really is about providing a reliable and consistent product, earning the trust of our consumers through our dedication to our brands and the science behind them.”

The Product of the Year is a prestigious award that rewards innovation in the FMCG sector through an independent consumer survey.

“Part of our goal is to work to redefine the sector, offering a unique approach through a truly FMCH (Fast Moving Consumer Health) business,” continued Kaskas.

“Finding the right balance and being able to offer products of advanced scientific value, within the framework of a consumer focused business, is what is allowing us to better reach our consumers.” – TradeArabia News Service