FINE, a market leader in the Middle East hygienic paper industry and part of the Nuqul Group, has moved two high-level officials from its operations in Saudi Arabia to its Dubai office.

The transfer of expertise is part of the leading tissue manufacturer’s ongoing expansion efforts in the UAE, which also includes the plan to add more warehousing facilities and the development of a wider reaching distribution model for 2010.

Jihad Zeidan, adviser to the chief area officer and chief finance controller, and Issa M Kayyal, area business planning and development manager for the Arabian Peninsula and Iran, have been brought in from Saudi Arabia to streamline the decision-making process and achieve greater economies of scale in the company’s UAE operations.

“Making Zeidan and Kayyal part of our Dubai operations is in line with Nuqul Group’s efforts to facilitate and improve decision making processes here in the UAE,' said Peter Janho, chief area officer for the Arabian Peninsula and Iran.

Jihad Zeidan has supervised the establishment of FINE’s factories in Sudan and Yemen. Prior to being named chief finance controller, Zeidan served as consultant to the chief area officer for the Arabian Peninsula and Iran while concurrently serving as general manager for FINE Saudi Arabia.

Issa Kayyal, on the other hand has a master’s degree in economics from Yarmook University in Jordan, and has held several senior managerial roles in FINE Saudi Arabia, such as area business planning and development manager, and operations director. Currently he is also the general manager for the newly acquired Middle East Paper Products Company in Kuwait.

Currently FINE has an established presence in most of the Middle East countries including Jordan, Egypt, Lebanon, Saudi Arabia, Yemen and the UAE.-TradeArabia News Service