Bridgestone Corporation, one of the world’s largest tyre and rubber companies, said it has established a new tyre sales company in Casablanca City, Morocco.

The new Moroccan factory was set up through the tyremaker's regional unit Bridgestone Middle East & Africa with a capital of 3.3 million Moroccan dirhams ($415,897).

The new company, Bridgestone Tire Sales Morocco, will market tyres for passenger cars, trucks and buses besides providing other sales service.

Exports of minerals in Morocco, such as phosphate ore and agricultural products have been growing significantly due to the free trade agreements the country has established with the European Union and the US, said a top official.

"Additionally, Morocco is actively establishing additional infrastructure along the coast of the Mediterranean Sea in hopes of becoming a major hub for the distribution of goods in and out of North Africa," he noted.

"For this reason, BSMEA sees Morocco as a key region in which rapid economic expansion can be anticipated."

"The Bridgestone's MEA unit aims to further strengthen its business in Morocco’s highly promising market by establishing the sales company, thus increasing its ability to offer higher quality products and services to the region," he added.-TradeArabia News Service