Mapei, a leading global manufacturer of adhesives, sealants and chemical products for buildings, has appointed Emirates Ceramic as its fifth reseller in the UAE.

Emirates Ceramic, a member of Al Jaber Group in Abu Dhabi, is a major supplier of ceramic and sanitary ware in the UAE.

The company is also aiming at having the best selection of Leed-rated building materials in the market, thus complementing Mapei’s solid track record as a leading provider of eco-friendly building materials.

The appointment of Emirates Ceramic is part of Mapei’s aggressive expansion campaign in key niche markets and underlines the growing reputation of Mapei as a building material of choice in the country, said a senior official.

Laith Haboubi, business development director, Mapei said, 'Growth opportunities continue to emerge and we are certainly very eager to take advantage of the exciting business prospects that have been created.'

'Mapei’s appointment of Emirates Ceramic as our newest reseller is part of our strategy to penetrate new niche markets and to make our products evermore easily accessible to our customers,' Haboubi remarked.

Mohsen Hankir, executive manager, Emirates Ceramic said, 'Mapei is one of the most solid and recognizable brands in the market so we are excited to sign this new agreement.'

'Leveraging our extensive sales network, we are looking forward to help expand the market reach of Mapei and boost its market visibility.'

'Moreover, our strategic partnerships with high-profile brands such as Mapei are in line with our commitment to offer the best quality building materials in the UAE market,' he added.

Mapei has been involved in some of the most challenging construction projects in the region, including the Armani hotel in Burj Khalifa, Atlantis Hotel on Palm Jumeirah, the Emirates Palace Hotel, Burj Al Arab, and Dubai International Airport’s Terminals 1, 2 and 3 and Qasr El Sarab resort.-TradeArabia News Service