Emirates National Oil Company (Enoc) clinched the Superbrands Award from the UAE Superbrands Council for the sixth time in a row, becoming the only national company to win the honour as many times.

Enoc’s win also marks the industry recognition for its brand credentials as the Superbrands Award winners were selected by over 2,500 marketing professionals who were invited to vote on the short-listed brands, based on the criteria set by the Superbrands Council. More than 1,415 brands were short-listed for the awards this year.

Khalid Hadi, director of Brand & Corporate Communications, received the Superbrands honour for Enoc from Mike English, Director, Superbrands Middle East.

“Winning the Superbrands Award for the sixth consecutive year is indeed a true honour for Enoc, which is undoubtedly one of the most recognised brands in the UAE now,” said Hadi.

“We have been undertaking concerted branding and marketing strategies to establish Enoc as a brand of choice. This is complemented by our strong customer service standards and commitment to our corporate social responsibility,” he added.

The Superbrands Council in each country comprises individuals with exceptional aptitude in business and a thorough knowledge of the country’s markets and methods of business. – TradeArabia News Service