Abu Dhabi-based Alliance, a leading intelligent transport solution provider (ITS), has signed an agreement with Advanced Interactive Media Solutions (AIMS) for a project to develop smart gates for highways and cities in the UAE.

AIMS, Scala Middle East partner and a market leader in digital signage solutions, has been commissioned by Alliance to develop the content management application for the intelligent transport solution, which is poised to adopt a totally new concept for the Variable Message Signage.

Alliance will be showcasing the intelligent transport solution during its participation in the upcoming GulfTraffic exhibition, which will be held from December 12 to 14 in Dubai.

“With its specialised expertise in conceptualising and developing digital signage solutions, AIMS will play a crucial role in realising the objectives of this project,” said Eisa Al Shamlan, chairman, Alliance.

“AIMS has a very impressive track record with various high-profile projects and we are confident that they have the required expertise and experience to help ensure the successful implementation of the intelligent transport solution.”

Ahmed ElRidi, CEO, AIMS, said: “It is a pleasure to partner with Alliance for this very important undertaking that will surely have a tremendous positive impact on the traffic situation in the country.”

“This project once again underlines the power of interactive digital signage as an excellent tool to address a variety of challenges in the society. We are certainly looking forward to build on this successful collaboration with Alliance to create greater awareness about the importance of digital signage technology and encourage more organisations to take advantage of its strategic benefits and advantages,” he added. – TradeArabia News Service