Abu Dhabi-based Emirates Steel, the only integrated steel plant in the UAE, in collaboration with Agthia has rolled out phase one of its 2016 corporate social responsibility (CSR) initiative during the Holy month of Ramadan.

The initiative, named ‘We Give You Smile’, is designed to help needy families in the UAE during Ramadan, said a statement from Emirates Steel, owned by Senaat.

In line with the spirit of unity and as part of this campaign, the company has engaged its staff to distribute conveniently packed boxes of essential Ramadan food items to families across the country, it said.

The aim of this campaign is to strengthen Emirates Steel’s relationship and interaction with the community and give back to those who are most in need which will contribute towards cementing the values of giving, solidarity and cooperation between the company’s staff and society, it added.

The company by activating such CSR initiatives further enhances cooperation between various sectors for the benefit of the public, and reflects the Holy month spirit to give to the less fortunate and improve their lives. The food packages contained basic food items used usually during the month of Ramadan and are enough to provide for a full month, said a statement.

The ‘We Give You Smile’ initiative aims to engage with the community and add happiness to people’s lives. It will tackle social, human and educational issues with activities that intend to give back to the community and help improving the quality of life for needy people, it stated.

Saeed Ghumran Al Remeithi, CEO of Emirates Steel, said: “Our company is committed towards supporting the empowerment of families and society, promotion of stability, maintenance of the social fabric and protection of its integrity, our CSR initiatives aim to contribute towards the development process of the community throughout the country.”

“This year’s initiative targeted Abu Dhabi and Dubai, and next year we are planning to reach out for more families across the whole country. I would like to thank Agthia for their contribution to the project and look forward to welcoming more partners on board,” he added. – TradeArabia News Service