Du, an integrated telecom services provider in the UAE, has launched its Homephone Recharge service, offering calls as low as 1 fils ($0.003) per second from any home landline, revolutionising nationwide fixed landline services in the emirates.

This innovative prepaid service offers an attractive 'One World One Rate' tariff, which provides competitive international call rates from fixed landlines.

du's specially-designed Homephone Recharge cards work on any home landline in the UAE, regardless of the provider, and is available in denominations of Dh20 ($5.45), 50, 100, 200 and 500. The recharge cards can be purchased from any du shop, kiosk or du authorised dealer.

Fixed landline customers across the UAE can call 190 destinations at competitive, easy-to-remember rates. Customers will pay as low as 1 fil per second during the night daily, including  Friday from 9 pm to 9 am, 3 fils per second during the day from 9 am to 9 pm and 1.5 fils per second on Friday from 9am to 9 pm.

To activate du's ground-breaking Homephone Recharge prepaid service, subscribers simply need to call 800135 from any home landline. Upon activation, subscribers will immediately get Dh5 instant free credit, enabling them to start calling straightaway.

'We are delighted to offer UAE landline customers exceptional value and flexibility with our new Homephone Recharge service,' said Farid Faraidooni, chief commercial officer, du.

'Now anyone with a landline in the UAE can benefit from our incredible calling rates, and enjoy the simplicity of one rate for 190 destinations and the value offered by Pay by the Second(R) billing,” he added.

“Best of all, customers can take advantage of our  Homephone Recharge services with no change to their home telephone number, no monthly fees and no service interruption, while getting the option to choose between prepaid or postpaid Homephone service.'

Complementing the launch is a nationwide Homephone Recharge roadshow at prominent locations in the UAE during February and May, which will serve to educate customers on the new service. – Reuters