Lenovo, a leading manufacturer of personal computers, has launched its latest range of “Idea” products in Kuwait collaboration with its partner Ali Alghanim & Sons General Trading.

During the launch, Lenovo met with top resellers and executives from various sectors to discuss the IT market in Kuwait and its future plans for the market.

The “Idea” products target consumers and professionals who are looking to maximize entertainment and computing performance to get the job done at work and keep them connected and enjoying their computing experience as well, a statement said.

Even though Kuwait was hit hard by the effects of the regional economic slowdown yet in its IT report for Q1 2010 Business Monitor International expects local IT spending to reach around $761 million in 2010.

The Kuwaiti computer hardware market is expected to reach a value of $319 million, according to the report.

“Kuwait is the third largest IT market in the region after Saudi Arabia and the UAE,” said Ali Al-Amine, acting general manager, Lenovo Middle East, Egypt and Pakistan.

“The market offers good opportunities for companies that are looking into investing or expanding their business,” he added.

“Kuwait is set to be one of the fastest growing countries in the region thanks to government’s initiatives to drive IT developments and companies from various sectors investing heavily in IT infrastructure and services.”

Al-Amine continued: “We believe Kuwait to be a vital a market for us to target where there is a good demand for innovative and efficient technology. Users nowadays are looking for thinner and lighter PC to fit their mobile lifestyles and still provide a full feature computing experience.

“The new ‘Idea’ products meet such demands as they are designed to provide customers with cool, fun to use and highly reliable technology with the latest capabilities at a surprisingly affordable value.”

Zakaria Elhaj Eid, IT & digitals products development manager at Ali Alghanim & sons, said: “The launch was a great success and it helped us to establish a direct dialogue with our key customers and target audience. Lenovo offered a live demonstration to the new range of ‘Idea’ products which helped our customers realise its capabilities and the kind of experience it offers.”

“Lenovo has always been very supportive and keen to provide us with training and resources to help us expand the business and meet our clients’ demands,” he concluded.

The new range of “Idea” products launched in Kuwait includes a variety of notebooks such as the U350, Y550 and G550, netbooks such as the S10-2, S12 and All-in-Ones such as the A600 and C300. – TradeArabia News Service