BlackBerry Tag, a new way for the smartphone’s users to connect with one another and share multimedia content was unveiled by Research In Motion co-CEO Jim Balsillie during his keynote presentation at the Gitex conference in Dubai.

BlackBerry Tag, which will be incorporated in the next BlackBerry 7 OS update, will allow users to share contact information, documents, URLs, photos and other multimedia content by simply tapping their BlackBerry smartphones together.

It will also enable friends to add one another as contacts on BBM (BlackBerry Messenger) instantly, RIM said in a statement.

"BlackBerry Tag is an exciting and innovative feature that makes sharing contact information and multimedia content effortless and seamless,” said Balsillie.

“BlackBerry Tag opens a new dimension to the BlackBerry platform that is powerful, simple and intuitive and we think it will be welcomed by both users and developers,” he added.

BlackBerry Tag takes advantage of Near Field Communications (NFC) technology included in the recently launched BlackBerry Bold 9900/9930 and BlackBerry Curve 9350/9360/9370 smartphones. These are also the first BlackBerry smartphones that will support BlackBerry Tag.

RIM also announced plans to expose BlackBerry Tag through APIs on the BlackBerry platform, allowing software developers to take advantage of the ‘Tap to Share’ functionality from within their own applications, the company said. – TradeArabia News Service