UAE-based telecommunications company, Etisalat, has selected Jasper Wireless to wirelessly connect machine-to-machine (M2M) and consumer electronics devices across Etisalat’s mobile network properties.

The company will use the Jasper Wireless platform to accelerate market entry of new categories of connected devices on its network and profitably connect and manage a range of embedded wireless devices, said a statement.

Jasper’s ability extends to a variety of M2M connections and supports Etisalat’s work in vertical markets such as construction and infrastructure, retail, and oil and gas, the statement said.

Essa Al Haddad, chief commercial officer, Etisalat Group, said: “As consumer electronics and M2M devices come to market with embedded connectivity, market success depends on finding the right business models to reach disparate population segments.”

“Markets such as the Middle East present massive opportunities for mobile operators connecting industrial and consumer electronic devices,” said Cindy Patterson, executive vice president, worldwide sales, Jasper Wireless.  “The freedom from a legacy fixed network, the geographical expanses that need to be covered and the constant striving to innovate and compete make it ripe for wireless M2M services.” 

“The Jasper Wireless platform will enable Etisalat to quickly and profitably deploy connected devices at scale, maintain the flexibility to react to the fast developing M2M market,” she added.

“Jasper Wireless has developed the applications and services that support highly flexible business models as well as the automation of operational processes, including custom device provisioning, instant activation, real-time diagnostic tools and detailed billing and usage reports, ensuring a superior out-of-box end-user experience,” Patterson concluded. – TradeArabia News Service