Samena Telecommunications Council, the tri-regional association of telecom companies, has launched the Samena CMO Committee inviting membership from CMOs (chief marketing officers) and regulatory agencies.

Thomas Wilson, CEO and executive managing director, Samena Telecommunications Council said, “The Samena CMO Committee will play a crucial role in organizing conferences and forums with three goals in mind - sharing best practices, innovations and ideas; creating new value add revenue generation concept; and facilitating networking opportunities.”

“The regional telecommunications industry is extremely dynamic and on a rapid growth curve, and customer needs and demands are fast-evolving as a result of globalization, which creates a number of challenges for CMO’s. The Committee will aim to support the regional industry in catering to these requirements while ensuring profitability and growth,” he added.

Viva Bahrain, a fast growing service provider, has extended its full support and commitment, becoming the first member to join the Samena CMO Committee.

Andrew Hanna, Viva CCO said, “We are very excited about this initiative and the possibilities it holds. There is a great deal of experience among CMOs in the region and we anticipate much benefit from the exchange of knowledge and expertise.”

“As an innovator in the field, Viva welcomes a forum where industry leaders can pool their resources to explore new drivers of growth and tackle common challenges,” he added. – TradeArabia News Service