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iMena... big growth

iMena’s 2014 revenue surges 265pc

DUBAI, December 29, 2014

iMena Group, a leading operator of online and mobile businesses, has posted a year-on-year increase of 265 per cent in revenues for 2014, driven by geographical expansions along with the launch of new business lines.

The company also saw strong consumer demand that grew by 146 per cent over the course of the12-month period, a statement said.

Quarter on quarter, iMena’s revenues grow by 2.1 times in the first quarter, 2.8 times in the second quarter, and a whooping 4.4 times in the third quarter of 2014, compared with the same quarters in 2013.

In 2014, iMena announced a new partnership with Telr, a UAE and Singapore based online financing and payments services provider, which joined iMena Group in September. This came in addition to the internal build-ups of two new businesses; iMena Digital, a B2B professional services company focused on digital strategy, technology, marketing and operations, and iMena Loyalty, an operator and developer of performance based marketing and loyalty platforms and technologies.

In addition to robust financial growth, the group's team grew by 87 per cent to meet the demands of its growing online businesses, further demonstrating the opportunities presented by the hyper-growth era of online consumer and enterprise market in Mena.

By the end of 2014, iMena Group businesses spanned ten countries, with regional hubs for the Group’s management team in UAE, Saudi Arabia, and Jordan.

Adey Salamin, founder & CEO of iMena said: “With more than 150 million Internet users in the MENA region there is huge potential for business. Our group witnessed remarkable growth throughout the year in the online classifieds, marketplace and enablement industries while creating over 340 jobs within the group and in less than two years since launch."

With a total of nine businesses under its umbrella, iMena's companies achieved exceptional growth and regional recognition for their performance.

SellAny.com, an automotive online marketplace monetized 25 per cent of its target population in the UAE within one year, while locally grown online classifieds platform, OpenSooq, became the region's top leader in mobile classifieds with more than 2.5 million app downloads, beating all internationally-backed classifieds companies in Mena.

Reserveout, an online platform designed to enable diners to search, view, and immediately reserve at selected restaurants, saw an 88 per cent increase in the number of diners seated.

HelloFood, an online food ordering service and Easy Taxi, a taxi booking app, both saw success in the Saudi market. Hellofood became the number one food platform in Saudi Arabia while Easy Taxi witnessed a jarring 26,598 per cent increase in rides.

Founder and managing director Khaldoon Tabaza said: “We expect 2015 to bring new additions to our group, and the closing of a fundraising round, not to mention strategic partnerships with online business and technology leaders. We are very enthusiastic about the future, as we continue to capitalize on the online consumer market opportunity and push forward towards becoming Mena's Internet leader.” – TradeArabia News Service




Tags: Internet | Revenue | Online business | iMena |

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