The Transguard Group, an Emirate Group company, has created a new executive level position to support the company’s future sales and growth strategy, naming William Moroney as its first chief sales and marketing officer.

In his new role, Moroney will focus on the company’s strategic growth plans, building on its current business development successes to create a world-class sales and marketing operation that will enable the Transguard Group to realise its three and five-year revenue goals.

Moroney will assume direct responsibility for segment strategy, client relations, market competitiveness and pricing, and will also drive the group’s customer, retention, acquisition and revenue goals.

Moroney, an Irish national, brings with him extensive international business, sales and marketing expertise plus 15 years’ senior leadership experience in the Middle East, covering a wide range of industry verticals including banking and finance, the public sector, telecommunications, oil and gas, aviation and healthcare.

John Nolan, managing director, Transguard, said: “In order to maintain the momentum of our long-term business development strategy we identified a need for group-wide sales and marketing leadership from a strong regionally-experienced individual who was ready to take on the challenge.

“A key factor in achieving our mid to long term goals is our focus on significant growth in Abu Dhabi and we see William’s Middle East pedigree as intrinsic to this. In addition his reputation as a ground-up specialist with proven success in growing the business pipeline and developing highly effective sales and marketing teams, adds a new element of dynamism to our senior management group.”

“William’s long-standing Middle East experience and multi-client exposure to all facets of sales and sales management, especially with respect to large commercial and government clients in the GCC, will really come into play as we identify new market opportunities in 2015 and beyond,” Nolan added. - TradeArabia News Service