Ooredoo has launched its new 'Charge to Mobile' service, which will allow smartphone users in Oman to buy premium apps by charging apps using their prepaid or postpaid accounts, rather than using a credit card.

 

 As another first to the Omani market, hassle-free purchases can be made with deductions from recharge balances or by allocating additional fees to monthly bills, offering customers an easy convenient way to access the latest apps across a number of app stores, said a statement.

 

Feras Al Shaikh, director of Consumer Sales, said: “Needing to use a credit card and even having to enter personal data, or use online payment gateways, is not always possible or convenient to customers. Mobile payments are the latest way to pay for a number of services globally and we have already secured several of the most popular platforms, including Gameloft and Microsoft’s Windows Store.

 

“Frequent users of mobile apps will feel the impact of this immediately, with the market overall experiencing greater convenience as we partner with a diverse variety of stores. Charge to Mobile not only means that credit cards are ceasing to be a barrier for downloading priced apps, but also ‘in app’ purchases have never been easier.”

 

“The level of credit card use in Oman is quite low when it comes to purchasing apps, compared to other countries across the region; therefore this new service is not only a convenience driven development in our service, but a strategic advancement for the Omani market overall," he added. - TradeArabia News Service