Mobily, a leading telecom operator in Saudi Arabia, has joined hands with leading local and international chains of stores in the kingdom to boost its availability and reachability.

Some of its key partners include Jarir Bookstore, Extra, Emax, Panda, Carrefour, Lulu Hypermarket, Tamimi markets, Othaim markets, Danube, bin dawood, Meed stores and the fuel stations such as Sahel Mart and Sasco, said the company in a statement.

Through these 'Modern Trade' agreements, Mobily aims to enhance its reach to the customers and facilitate ease of access through stores regularly visited by the customers.

The initiative will help widen the implementation and advancement of the process of broadening organised trade across the kingdom, it stated.

It will also result in promoting and increasing sales and customer service and would serve to enhance customer touch points to enable customers for availing best service, it added.

Majid Al Battal, the executive general manager for non-exclusive channels, said the telecom services operator was adapting to the recent changes in the dynamics of trade market in the kingdom.

"Our purpose behind such initiatives is to ensure that customers are facilitated and must have an easy access to our products and services," noted Al Battal.

"Such POS (Point Of Sales) are not going to be limited to provision of recharge cards but will provide a broad spectrum of services such as SIM card, Data SIMs, Modems and other services at convenient spots inside the store," he added.-TradeArabia News Service