Jack Morton Worldwide, a leading brand experience agency with offices all over the world, said it has expanded the Middle East office with the appointment of six senior officials to manage its growing business.
 
The company has appointed Jason Rodbard as the creative director. He has more than 12 years of creative experience within the field of brand experience design and has worked for numerous international brands including BlackBerry, Ford, Nokia, Johnnie Walker, Nivea, Toyota, Getty Images, English Heritage and Sony Ericsson.

Also joining Jack Morton is Niall Polley as senior business development manager. Niall previously led the corporate sales team at Yas Marina Circuit from its opening in 2009.  

Sufeena Hussain and Ahmad Diab join as senior account managers. Sufeena has over a decade of extensive event production and project management experience, spanning many countries, cultures and religions. In her previous agency roles, she has worked with clients including Abu Dhabi Government, Al Aan TV, Emirates Airline, HSBC, Unilever, Ferrari and Virgin Megastores.  

Ahmad Diab has 10 years of experience in the management, hospitality and logistics industries in Lebanon, Germany and the UAE.

During this period he has worked particularly extensively with clients within the government sector including:  Etihad Rail, Emirates Steel, the Abu Dhabi Department of Transport, Masdar City and Crown Prince Court.  

Elham Navar joins the company as the graphic designer, while Matthew Serpico takes on the role of project co-ordinator.
 
Namvar had earlier worked  at Promedia Advertising where her clients included Hilton Hotels, the First Group, Rem Koolhaas, Ramada, Rotana, and the Dubai Fashion Week.  

Matthew, meanwhile, joins the Middle East office from Jack Morton’s San Francisco office in the US.  Matthew will be using his experience working with clients including Samsung, Google, Nintendo and Salesforce in the US, to help drive forward innovative work for clients in the Middle East.  

Commenting on the appointments, Yvonne Hoffzimmer, the joint managing director, said: “We are delighted with the Middle East office’s success within this short period and the appointment of our new team members further strengthens our offering to clients. The new team bring a wealth of local knowledge and experience combined with the passion, creativity and strategic thinking to create truly innovative campaigns."

"It is an exciting time for us and we are determined to use our talent and experience to help our clients exceed their goals and expectations,” said Hoffzimmer who will be heading the office along with her colleague Alex Apthorpe.

The Middle East office last month created Dunyana, the program for the partners of the World Energy Forum delegates – which included some of the world’s most influential leaders, politicians, heads of state and businessmen.

The agency was also responsible for the conceptualisation and design of all aspects of the program, from the brand identity and the program’s key messages through to the program content and environmental design.

The agency’s other clients include: Dubai Water & Electricity Authority, Sky News Arabia, HP, GMASCO, Jumeirah, Chalhoub Group, Juicy Couture, Kaspersky and Saudi Aramco.  

Julian Pullan, the president (EMEA) said:  “I am thrilled with the progress our Middle East office is making.  The team has already comfortably exceeded our targets for the first year of operation and has a client list which would be the envy of any agency in the region.  It is a fantastic foundation on which to build and I’m very much looking forward to the year ahead.”-TradeArabia News Service