WHY5Research, a global specialised diagnostic market research agency based out of Belgium, has launched its Mena hub office in Dubai.

The global firm seeks to capitalize on the huge potential it sees for the Middle East’s market research industry, which was valued at $253 million in 2013 according to an industry report entitled Global Market Research 2013 issued by Esomar in cooperation with BDO Accountants and Advisors.

Ahmed Sulaye, the newly appointed head of WHY5Research, said: “The UAE and Dubai plays as a regional gateway market for several industry sectors and we have witnessed the past 10 years’ tremendous growth of local and regional companies from the Middle East which started to compete not only in the region but on a global level as well.”

“We have also noticed continues demand from both the public and private sectors on conducting market research services to better understand consumers and market performance for an actionable strategic planning and growth of their entities,” he added.

WHY5Research can offer permanent support for global and regional clients in the Mena region, a statement said.

Sulaye joins WHY5Research with extensive market research and consulting experience in the region. He holds a postgraduate degree in Strategic Management and Marketing from the University of Cambridge (UK).

Sulaye will work in collaboration with Madeleine Janssens, director of WHY5Research and Jan Callebaut, CEO of WHY5Research to support global and regional network of clients across different research needs.

“Sulaye’s enormous experience and his successful track record across sectors in the Middle East and North Africa make him the natural choice to lead the WHY5Research business in the region. We are confident that his appointment, supported by Dubai’s strategic location, will enable us to continue our growth story and make our expertise directly available to our clients,” said Callebaut. – TradeArabia News Service