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Samsung in marketing partnership with ‘Jurassic World’

JEDDAH, June 18, 2015

Samsung Electronics has signed a global marketing partnership with ‘Jurassic World,’ the long-awaited next installment of Steve Spielberg’s ‘Jurassic Park’ series.  

It has presented exclusive content from the epic action-adventure on its SUHD TVs at retail stores in the US, ahead of the release date, said a statement.

As part of the cross-platform partnership, Samsung also had a presence at the ‘Jurassic World’ premiere and post-party, it said.

Won Pyo Hong, president and chief marketing officer, Samsung, said: ”Partnering with Universal Pictures provides us with a unique opportunity to show our innovative technology and create an integrated marketing campaign tied to one of the biggest movies of the year.

"The exclusive ‘Jurassic World’ clip on Samsung’s SUHD TVs will show unmatched, lifelike picture quality with breathtaking color and detail, drawing viewers in so that they feel like a part of the action.”

Samsung also celebrated the premiere of ‘Jurassic World’ by creating a video wall featuring content from the film on its new SUHD TVs, which immersed guests in ‘Jurassic World’ through spectacular colour and detail on the red carpet, said the statement.

Frank Marshall, producer of the movie, said: “Samsung is a part of our story. Our vision for the movie was that the theme park was very real, so we went to great lengths to make audiences feel like they were part of the experience — that really adds to the storytelling.”

The Samsung Innovation Center, the Visitors’ Center in ‘Jurassic World’, showcases high-tech interactive exhibits that provide immersive experiences for parkgoers, said the statement.

The centre is filled with Samsung’s displays, including the UHD TVs, where parkgoers can experience virtual dinosaurs and learn more about the park, it added. - TradeArabia News Service




Tags: Samsung | TV | world | Partner | Jurassic | SUHD |

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