Friday 29 March 2024
 
»
 
»
Story

Capri-Sun pouches feature Minions characters

DUBAI, July 22, 2015

Capri-Sun, the iconic pouched children’s popular juice, has joined forces with Illumination Entertainment and Universal Pictures’ upcoming ‘Minions’ film - the brand’s biggest-ever global campaign, in more than 30 international markets including UAE, Oman, Qatar, Kuwait, Bahrain and Jordan.

The three-month campaign will be held until September 30 in the UAE, said a statement.

It featured a host of activities and generated massive excitement in time for the 3D film ‘Minions’ debut in cinemas across the country during the Eid Al Fitr weekend, it said.

Capri-Sun is manufactured and distributed in the UAE by the Abu Dhabi-based Agthia Group.

Fasahat Beg, executive vice president of Agthia’s Consumer Business Division, said: “We are extremely thrilled about this campaign. As the Minions movie is expected to be the biggest family film release in 2015, it gives Capri-Sun the opportunity to add greater value of entertainment to our popular fruit juices.

Minions have added an exciting appeal to our pop-culture, something Capri-Sun is proud of endorsing.”

To ensure that the campaign is enjoyed by all Capri-Sun fans in the UAE, more than one million pouches will feature the most sought-after Minions characters.

Four unique designs will be carried on each of the four flavours – orange, mango, strawberry and mixed fruit.

The campaign will also include a host of engaging and fun activities such as attractive premiums, brag-worthy collectibles and giveaways that will ensure plenty of collecting and trading fun.

It will also enjoy a 360-degree visibility across all communication channels, including TV commercials, Facebook updates, amusing YouTube videos, and radio spots.

The much anticipated Eid Al Fitr weekend hosted sampling activities at cinemas in Mall of The Emirates and Mirdif City Centre in Dubai, and Marina Mall and Yas Mall in Abu Dhabi for everyone to have a first look and taste of the Capri-Sun and Minions collaboration. - TradeArabia News Service




Tags: campaign | Sun | Capri |

More Media & Promotion Stories

calendarCalendar of Events

Ads