UK-based Hall & Partners, a leading global research boutique announced that its new Dubai office has won projects from a diverse portfolio of clients.

The clients include Pernod Ricard, Sephora, WWF, Dubai Media, Azadea and the Saudi Olympic Committee, a company statement said.

“The market for brand research and insights is evolving just as fast as the commercial sector in the Middle East,” said Ziad Skaff, managing director.

“This region is hungry for well-rounded thinking where research expertise and business sense go hand-in-hand. Hall & Partners’ philosophy embraces a deep understanding of our clients’ world in order to create bespoke solutions. Hall & Partners Mena combines local expertise with global access and experience.”

Caroline Frankum, EMEA CEO for Hall & Partners, said: “As the Middle East is an important strategic market for many of our clients, it is only natural that we need to have a presence in the region.”

“The local research industry is maturing to the point where it is ready for more exciting research offerings. Clients are looking for bolder, new thinking that challenges the status quo. We are thrilled to have Ziad and his team on board. Their wealth of regional knowledge helps us to collectively deliver a better service to key clients,” she added. – TradeArabia News Service