UAE-based Islamic financial institution Emirates Islamic today launched the ‘Bring Happiness’ social media campaign, which aims to connect people in need with those who can offer their support.

The initiative was launched to coincide with Zayed Humanitarian Work Day, and honour the memory of Sheikh Zayed bin Sultan Al Nahyan, the founding father of the UAE, the bank said.

Users who register on the Bring Happiness web app via Emirates Islamic’s Facebook, Instagram and Twitter platforms are granted the opportunity to submit their wishes. Members of the community in the UAE can offer to provide support to fulfil these wishes, with the bank connecting the wish maker with the fulfiller.

Jamal Bin Ghalaita, CEO of Emirates Islamic, commented: “In honour of Sheikh Zayed, we proudly launch the Bring Happiness campaign and establish a solid network of support that brings together the combined resources of those who can help and providing it to those who need it the most. At Emirates Islamic, we consider it our responsibility to give back to the community and hence the bank, through its charity fund, will also select several cases to assist. We hope to inspire and work with the community to come together and bring true happiness into people’s lives.”

Since its launch in 2004, the bank has played an active role in supporting the community, it said. It recently launched Emirates Islamic Charity Fund which aims to disburse more than AED 50 million in charitable contributions in 2016 under its main pillars of food, shelter, health, education and social welfare. –TradeArabia News Service