Worldwide Shows Corporation (WS Corp), a global leader in international events, live entertainment and communications industry, has announced a partnership with HQ Creative, a long-established UAE-based event production agency.

WS Corp, who will have an equal stake in the merged entity HQ Worldwide Shows (HQWS), will make its entry into the fast-growing and lucrative Middle East events industry armed with HQ Creative’s considerable on-ground expertise and experience in producing large-scale events in the GCC, said a statement.  

HQ Worldwide Shows will be the largest events company in the region and is expected to have a hugely significant impact on the regional events and entertainment scene, and will provide a vital foothold into the expanding Middle East events market, which has been estimated to grow at near double-digit levels till 2020, it said.

“With the UAE in particular and the region as a whole, playing host to an ever-increasing number of large-sale international events, global interest in the region is growing and the market requirement for an event production company with a global vision and vast international experience, has never been greater. By establishing a presence here, HQWS will bring industry-leading expertise in creating truly spectacular global events to the region,” said Katie Veira, chief creative officer and managing partner of HQWS.

“The Middle East is growing in importance as a key destination for large-scale international events, be they in sport, entertainment or international meetings such as the upcoming World Expo 2020 and the World Cup in Qatar. The partnership between WS Corp and HQ Creative, not only brings WS Corp's vast international experience with large scale events into the region, it also brings with it HQ Creative's valuable experience in creating and producing large events in the region and their significant knowledge of the region and the way business is done here,” added Veira.

WS Corp is headquartered in Italy, and it brings together international talent and partners to create and deliver ground breaking events across five continents. Born from the experience of Marco Balich, Gianmaria Serra and Simone Merico, the corporation is a group of high profile companies with great ambitions, each focusing on a specific field of expertise.

From large-scale celebrations and Olympic Ceremonies to immersive formats, from permanent and touring shows to corporate events and music festivals, Worldwide Shows Corporation offers unique creative solutions, bringing together the talent and skills of a multicultural team, it said.

The company has been responsible for numerous spectaculars at large-scale international events including: Olympic Opening and Closing Ceremonies, Expo Milano 2015, Commonwealth Games Ceremonies, UEFA European Football Cup, America's Cup, UAE National Day ceremony in Abu Dhabi 2016, Burj Khalifa show and Mother of the Nation Show during last festival among others.

Established in the UAE in 1996, HQ Creative has built up a considerable reputation as leading creator of outstanding events. The company has successfully delivered some of the most spectacular and high profile events in the region -  including several of the UAE’s National Day Celebrations, the State Visit of HM Queen Elizabeth II, Sheikh Zayed Heritage Festival, Gulf Cup Ceremonies, International Parachuting Championship Ceremonies, World Endurance Ceremonies and all four of DIFC’s unforgettable Annual Celebrations. - TradeArabia News Service