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World-class cineplex for Bahrain City Centre

Manama, September 24, 2007

A state-of-the-art 20-screen cineplex will open at the Bahrain City Centre next year.

The BD6 million 8,000 sq m and 4,200-capacity Cineco Cineplex , run and operated by the Bahrain Cinema Company, will stand apart in the region as the only cinema theatre offering the latest in European VIP standard seats, introducing to the movie-goers the best-ever comfort and luxury experienced, said a senior official.
 
Cineco general manager Ahmed Rashid, said the facility will also have the usual Dolby Digital, SDDS and DTS sound systems, as well as wall-to-wall screens to give the viewer the ultimate experience.

"The Bahrain City Centre is an iconic project in Bahrain and we are happy to be part of another such development within it," said Rashid.

"The Bahrain cinema fan is one with hugely discerning tastes and we have to look forward to cater to those tastes. The development is well under way and will open along with the Bahrain City Centre opening its doors next year."

The Cineplex screens will be equipped with the latest technology, in the process greatly enhancing screening and viewing pleasure. It will be the only Cineplex in the region that will also include a special exquisite cinema screen for VIP cinema-goers who wish to enjoy consummate service and in-cinema hospitality which will all be available in the three-level shopping and leisure destination Bahrain City Centre.

Opening in the second half of next year, the centre will have almost 330 retail units, spread out over a total leaseable area of 150,000 sq m. A total of 317 units have been taken up since marketing efforts began two years ago, with tenants ranging from the world’s most recognisable brands to popular local retailers, catering to all tastes and budgets.

Rashid said they are also looking at making the Cineplex markedly different from the other cinemas in Bahrain in terms of sheer variety of food and beverages that will be on offer. The Cineplex will have a reputable coffee shop franchise, candy stores and a variety of snacks and munches like crepe, fresh fruit juices, cookies etc.

"Coupled with this, we shall strive to get the latest films to Bahrain's hugely diverse audiences."

He said the Cineplex will also feature the most luxurious amenities and the biggest lobbies that will be easily recognised as one of the 'biggest Cinema lobbies in the world'.

“This Cineplex will also be a main destination in Bahrain City Centre which is already expected to change the face of shopping and leisure in the region,” said Maher Al Shaer, deputy chairman of MAF Investments – Bahrain.

Bahrain Cinema Company owns and operates a total of 24 screens in Bahrain with four theatres in the Saar Cineplex, 16 in Seef Mall, one at Awal,  one at Alhamra and two in the Al Jazeera cinema in Muharraq. – TradeArabia News Service




Tags: Bahrain City Centre | cineplex | Cineco |

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