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Benetton hunts for 20 new faces

Dubai, February 25, 2010

United Colors of Benetton, a leading international apparel and accessories brand, is still on the hunt for 20 new faces to be flown to New York to be part of its Autumn/Winter 2010 campaign.

It’s a chance for the stylish people of the UAE to join the rest of the world and show Benetton what makes their style unique, show off their true individuality and celebrate their creativity as part of the My Time campaign, a statement said.

Aspiring models need to upload their photographs or a 60 second video onto the Benetton website benetton.com and click on the link to My Time. Once the images are uploaded, visitors can vote for the top 100. The voting closes on March 16 and the 20 winners will be named on March 18.

Entries have been flooding in already with over 5,600 from 180 countries and 215,000 visits to the website, the statement added.

“We're looking for something different, something unconventional, something surprising, something real,” said Ajai Dayal, head of retail and marketing for Easa Saleh Al Gurg Group, a top consumer goods company, of which Benetton is a member.

“It's not just how you look but how you are. We want to keep the individuality of the winners as it is so important in making this campaign different – really make this ‘your’ time and stand out from the crowd,” he added.

“This is an amazing chance for 20 individuals to become an international model for a world famous clothing brand and get to spend an unforgettable week in New York working with top fashion photographer Josh Olins – this really is an opportunity not to be missed!”

The 20 winners will be get to model their very own style in the next Benetton campaign, the statement said. – TradeArabia News Service




Tags: Dubai | New York | Benetton | Models | My Time | New faces |

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