Spain-based Roca, a global leader in bathroom solutions, recently launched an initiative aimed at mitigating the negative effects associated with the lack of adequate water resources in Beirut.

The “We Are Water”, launched at the Charles Hostler Hall at the American University of Beirut, also aims to raise awareness of water resources and motivate people to donate funds to be used in the implementation of cooperation projects.

The landmark event was attended by social, political and public figures in addition to NGO officials and media envoys, all eager to get a first hand insight into this new

Bearing a real global impact, the event took place in 20 major cities simultaneously namely: Buenos Aires, Vienna, Sao Paulo, Sofia, Shanghai, Prague, Zagreb, Paris, Berlin, Mumbai, Milan, Beirut, Casablanca, Warsaw, Lisbon, Bucharest, Moscow, Barcelona, San Sebastian and London.

“We Are Water initiative is part of Roca's commitment to sustainability and towards the communities most affected by the lack of water and its consequences,” said Victor Schoone, country manager Middle East at Roca.

“We aim to become a referent in the management of environmental issues and sustainable development, especially in everything related to water,” he added.

Guest speaker, Dr Fadi Comair, general director of hydraulic and electric resources at the Ministry of Energy and Water in Lebanon, highlighted the disparaging consequences of inadequate water usage on local and global levels.

He also addressed the many problems facing the water resources in Lebanon while listing several solutions that could help preserve this wealth on the short, middle and longer terms. – TradeArabia News Service